Leads the creation of high-value content that enhances client experience, aligned with firm goals and brand strategy.

Develops content strategies tailored to key client segments, based on needs, behaviors, and preferred channels.

Ensures all client-facing content reflects brand voice, messaging, and positioning consistently.

Defines KPIs, tracks performance, analyzes content effectiveness, and recommends optimizations.

Oversees video production from concept through distribution to boost brand awareness and engagement via owned channels.

Led multi-channel lead generation by determining content strategies, crafting lead magnets, generating email nurture campaigns, and providing creative direction that converted prospects to loyal customers.

Produced and distributed high-impact content in the form of case studies, videos, blogs and webinars, while managing freelancers and ensuring brand voice and messaging consistency.

Drove brand authority through original research, media partnerships, and thought-leadership initiatives with internal experts and external industry voices.

Owned the content calendar across web, social, email, and partner channels, aligning content with product launches and demand-gen goals.

Measured and optimized performance by tracking engagement, conversions, and ROI, adjusting strategy based on insights when necessary.

Collaborated cross-functionally with product, sales, and customer success teams to ensure content supported the full buyer journey and drove revenue.

Conceptualized and oversaw production of videos, infographics, landing pages, and animations, providing end-to-end creative direction.

Planned and executed photo/video shoots, including logistics, interviews, and post-production management.

Created, scheduled, and published content across social media, blogs, email campaigns, training materials, and webinars.

Monitored, analyzed, and reported on social media and campaign performance; recommended optimizations to grow engagement and reach.

Managed paid social campaigns and client social media accounts, fostering community engagement and influencer/brand ambassador relationships.

Edited visual assets using Photoshop and stayed current on industry trends to inform content strategy.

Curated and managed social media content to enhance industry awareness and brand authority.

Analyzed client platforms and audience engagement to optimize social media strategy and reach.

Collaborated with client industry experts to grow followers and promote thought leadership.

Co-wrote and edited editorial reports presenting short- and long-term content marketing strategies.

Produced and refined blog posts, ad copy, and social media performance reports.

Developed and managed Facebook and Twitter ad campaigns, tracking performance and recommending optimizations.

Managed convention schedules and coordinated launch meetings for upcoming events.

Oversaw ordering and setup of furniture, fixtures, and creative assets for conventions.

Requested, reviewed, and routed creative work including signs, banners, and displays.

Collected and organized creative assets to ensure timely event execution.

Performed Salesforce.com data cleanup and maintenance to support accurate reporting and workflows.